Tag Archive: trust

12 December 2013 / by Ashley Freeman

Business Imperatives – Trust, Honesty and Integrity

Trust is everything. Despite what some business manuals may tell you about the hard sell, honesty and integrity are much more powerful for establishing and maintaining a customer base than using persuasion, smoke and mirrors. Long-term business relationships between your organisation and your customers must be built on a culture of trust. Here are our […]