Archive: Mar 2015

  1. CXEdge 2015 | How to Use Customer Experience for a Competitive Edge

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    Customer experience is the new currency in business”

    CX Edge


    Customer experience is more important than ever before for winning, engaging and retaining customers in the world of business. It’s a valuable currency that will give you a competitive and differentiated edge over your rivals.

    At INVOLVE,  we believe the ongoing battle for growth and customer loyalty is won or lost by the employees. Companies that are winning are those whose people are aligned and have passion, belief and ownership for delivering a truly differentiated customer experience, and the race is on to find ever more potent ways that inspire them to make that difference.

    That’s why we’re helping to put together the UK’s number one event for customer experience, CXEdge: From Customer Experience to Competitive Advantage, at the Victoria Park Plaza in London on Thursday and Friday this week (26th & 27th March). The two-day event will offer invaluable content and advice from those that have successfully grown their business with customer experience at the centre.


    Wasn’t Customer Experience Always Important?


    Well, yes it was always important to tailor your message and strategy with the customer in mind. A positive customer experience has always had the power to engage customers and encourage them to come back. But now, with so little dividing businesses in competitive industries and digital dominating the way we reach our customers, providing a differentiated and engaging customer experience has become the hair’s breadth difference that separates the best from the rest – it is the weight that can tip the scales between the success and failure of your business.

    This CXEdge event will give you the insights you need to leverage every single customer interaction to drive more value and revenue for your brand. It will be a game-changer for your business.



    CXEdge – Competitive Edge Through Customer Experience


    2 days of game-changing content’



    CXEdge will unite over 200 marketing and comms professionals in two jam-packed days or rich, immersive content, where key-note pioneers will give you the knowledge and experience you need to craft the ultimate customer experience. They’ll offer inspirational talks and presentations on how to provide a better multichannel experience to gain a competitive edge for your brand.

    CXEdge is formatted in a way that allows you to tailor your event to your needs, ask questions and network with your peers in an interactive way.

    Key themes that will be covered over the two days will include:

    – Mastering customer engagement.

    Mapping a seamless customer journey

    Transforming the culture of your organisation

     – Customer retention, loyalty and optimisation

    Leveraging data insights

    De-mystifying feedback and measurement

    Ensuring a game-changing B2B experience

     – Delivering ROI on customer experience.

    We’ll be running a workshop focusing on the disconnect between what brands promise, and the experience they actually receive. Andrew Murphy, Retail Director at John Lewis will give a keynote presentation on how they bring all of the above elements together for customer experience excellence, while Javier Sanchez Lamelas, Vice-President of Marketing at Coca-Cola Europe discusses how to harness the power of storytelling to develop an emotional bond with your customers.

    Metro Bank will unlock the secrets happy customers, while Naked Wines will show us how to nail a seamless omni-channel experience. Anija Obmann and Andy Williams of Lebara will also demonstrate how to make customer experience a part of your brand DNA, taking us on a journey from employee engagement to customer engagement.

    These are just a few of many inspirational speakers that will grace the stage over the two days, sharing their knowledge and taking your questions.

    Download the full brochure here.


    Should I Attend?


    Who is this event designed for, you ask? Well, it’s for anyone for whom customer experience is a crucial part of business. That casts a pretty wide net, but if you have a background in marketing, PR, customer relationship management, customer engagement, analytics or retention, then you’ll find this event extremely insightful.

    If you still haven’t picked up your tickets, click here or call +44(0)2082674011.

    Not only will this event help you create a personalised customer journey, but it will encourage you to change the culture and DNA of your organisation with the customer at the heart. It will show you how to give the customer what they want, when they want it, communicated in a language they understand and through channels that they engage with. We believe profoundly in both employee and customer engagement, which is why we have given our sponsorship to CXEdge, and will be running a workshop at the event, too.

    It’s only a couple of days away!

    Download the full brochure here.

    Follow us on Twitter @involve_uk for all the CXEdge action as it happens!