Archive: Nov 2014

  1. INVOLVE Insight 2014 | Are CEOs Losing Faith in Internal Events?

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    Do your internal events deliver successfully on your organisation’s ‘business critical’ goals?

    If used effectively, internal events can be used to influence ‘business critical’ measures such as employee engagement, revenue and profit.

    Our latest research, though, shows that many CEO’s are not convinced.

    We believe that this comes down to a lack of hard proof that internal events are delivering long-term behavioural change or hitting other significant indicators of success.

    Download the report here

    INVOLVE Insight 2014 Survey


    The INVOLVE Insight 2014 survey, published today (19/11/2014) spoke to 199 HR, Marketing and Communications Directors in large corporations with an events budget of over £100000, who are responsible for – or significantly involved in – the management of big internal conferences and events. We also spoke to 100 events managers in large corporations.

    Our survey, based on research carried out in June and August 2014 by Illuma Research, found that almost half of all CEOs surveyed see internal events as a cost, rather than an investment. We also noticed a distinct disparity between the views of CEOs and employees:


    “There is a clear disconnect between the CEO’s view of internal events and the views of the rest of the company.”

    Jeremy Starling, Managing Director of INVOLVE


    While only half of CEOs (51%) see internal events as an investment, two thirds of employees (67%) see their inherent value.Why can’t CEOs see the value in something that is clearly important to their workforce?


    How Do We Create More Commitment to Internal Events?


    Although events are used to influence ‘business critical’ measures, corporates are not consistently measuring whether they are achieving goals.

    To guarantee the long-term growth of this industry and determine whether internal events are truly effective, we need to be able to use robust measurements to track ROI. Only once we have acquired that positive empirical evidence can we prove the value of internal events categorically.

    Only 54% of directors claim to robustly measure the ROI of internal events. Event managers, meanwhile , claim to be more committed to measurement, with 62% saying they do so very robustly. Not surprisingly perhaps, those with larger events spends claim to be better at evaluation (61% as opposed to 46%).

    Until we can increase these percentages, we won’t be able to convince CEOs once and for all of the true value of internal events for communication and employee engagement.

    The INVOLVE Insight 2014 report also looks into what makes a good events manager, the traits of a good internal events agency and what is likely to change in internal events in the next 2-3 years.

    To read the full report, click here, or if you would like to know more about how we can help deliver ROI on your internal events, please get in touch!









  2. Roll Up! Roll Up! INVOLVE @ CIPD 2014

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    A big thankyou to all delegates at the CIPD 2014 event in Manchester last week (5th & 6th November) that stopped by our coconut shy stand! Thank you all for your great photo sharing on Twitter, too.



    Every year, CIPD put on a networking event, with the sole purpose of sharing learning and knowledge between professionals in the HR and communications communities. There was a great turn out again this year, with each organisation putting up striking stalls and exhibitions to engage delegates.  


    Roll Up! Roll Up! The INVOLVE Coconut Shy


      This year, we wanted to exhibit in a way that got delegates actively involved with our offering. It was important that our stall facilitated in-depth conversations around delegates’ business objectives and challenges, as opposed to hearing a sales pitch and collecting a leaflet they’ll forget about in a week!

    We decided that the best way to engage delegates with our offering was to centre our stall around our favourite three-letter word – yes, you’ve guessed it – FUN! We went for a fairground coconut shy concept, replacing coconuts with balls of the typical ‘change challenges’ that we are helping our current clients with – Engage, Vision, Values, Culture & Brand.

    Depending on initial conversations when approaching our stand, we then encouraged delegates to ‘smash their key challenges,’ or simply hit the challenge that they were most interested in. We had a popcorn giveaway containing our business card for all delegates, though offered surplus popcorn prizes for successfully hitting the balls off the stands.  



    What Did We Take From CIPD ’14?



    Unsurprisingly, we found that most of the delegates aimed at the ‘Values’ ball (aggressively!) We had a lot of interesting conversations around the ‘value in values’ and how successfully embedding them is a prerequisite to achieving the desired company culture, internal brand and ultimate bottom line business impact. We learnt that a lot of companies are still finding it particularly difficult to engage Gen-Y and remote workers and break down internal silos. We were also reminded just how much the delegates love a little healthy competition and free food!



    How Did The Attendees Respond?




      Passing delegates were intrigued by the eye catching, involving and fun nature of our stall’s theme, sparking a lot of great conversations about what we do at INVOLVE and their own respective company’s current objectives and challenges. Everybody really got into the fun and energetic spirit of the game, and even became super competitive with their colleagues! Many commented on how collaborative, co-creative and participative they found the experience.    





    We have received a lot of positive feedback, both verbally and through social media. We hope that our stall was illustrative of our company values, and demonstrated how we use fun and energy to involve our clients in their change programs.

    Would you like to know more about our work? Please don’t hesitate to get in touch!

    A big thanks to CIPD for hosting the event again this year, we always find it to be a really valuable way to network and engage delegates with our mission.