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04 April 2015 / by Ashley Freeman
Broken Brand Promises – Closing the Gap
Can large business live up to their brand promises? What happens when those promises are broken? Customer Experience at the Heart of Brand DNA “while brands are built on promises, it’s the experience delivered that makes the difference between myth and reality.” Huffington Post In today’s interconnected economic landscape, brand engagement is won […]
12 December 2014 / by Ashley Freeman
Maslow’s Hierarchy Of Needs Applied To Involvement
Having stumbled across a version of Maslow’s pyramid that plotted an employees workplace engagement needs, we thought it would be interesting to create involved descriptions too. Where would you plot yourself? How about the rest of your organisation? Too many “Passengers” and not enough “Potentials”? INVOLVED (Self Actualisation = high performing) • I take full […]
03 March 2014 / by Ashley Freeman
The Power Of Collaboration
“Alone we can do so little; together we can do so much” Helen Keller It is widely agreed that collaboration consistently provides greater accomplishments. The combined brainpower of the intelligent, capable people in your team can solve complex problems and achieve astonishing results. Identifying Strengths Collaboration is the act of deliberately working together, […]
03 March 2014 / by Ashley Freeman
Which Is Better? Core Skills or Passion?
“Passion is not something you follow. It’s something that will follow you as you put in the hard work to become valuable to the world.” Cal Newport, New York Times When it comes to job satisfaction, is it better to have passion, or the core skillset needed to perform the job? Passion We […]
02 February 2014 / by Ashley Freeman
The Leader As An Example
“A leader is one who knows the way, goes the way, and shows the way.” John C. Maxwell If we agree that the role of a leader is to influence the actions and attitudes of his or her team, then what better way to be a leader than to act as a positive role model? […]