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How Do You Measure Feelings? | Emotions & Brand Engagement
“Engage, delight, profit” Forbes ‘How does a customer feel when they walk away?’ Experiences shape how customers feel about brands. 2015 is the year brand engagement got emotional. Ad Age declared back in March that ‘ROI is dead. A new metric is needed for customer relationships.’ But how do you manage and measure emotions? Customer […]
Managing Directors Log – Earth date 04 08 2015…..
“We should practice what we preach, right?” I always tell clients we try our hardest to do so. There’s no way we can advise the world’s leading organisations on how to motivate, engage and mobilise their people if our own team of 30 aren’t. I’ve just had an experience at my office with my own […]
INVOLVE Special Report 2015: Are Brands Delivering On Their Promise, Both Inside & Out?
“Your brand promise is not a way of doing. It’s a way of being” The balance of power has changed. Companies no longer own their reputation. Employees and customers do. People are the power. Customer experience is the game-changer, and a brand’s promise is about building relevant and valuable experiences for consumers. For brand’s […]
4 Brands That Make a Strong Promise (And How They Keep It!)
What makes your brand special? A brand is a promise, and the brands that are successful add value by delivering on those promises…every time. A strong brand promise is based on an understanding of peoples values, interests, strengths and personal qualities and using them to distinguish itself from its competition. Or, showing customers what makes your […]
Why is ‘Employee Advocacy’ So Important Today?
Help for the planning and preparation So far you came with Tests and exams in school, now I want you to write a professional work. Only: How is that possible? 01. Feb 2016 Not only in English classes but also in history, politics, art, or Sowi you don’t get around to Writing an essay. In […]