The Power Of Mind…Maps

21 November 2013 / by Ashley Freeman

Could your organisation benefit from the ULTIMATE thinking tool?

It’s been well known since Scientific American magazine published Ralph Haber’s research in 1970, that images are more evocative than words in triggering creative thinking and memory. Haber found that humans had a recognition accuracy of images between 85 and 95 percent.

The mind map, therefore, best imitates the way our brains work, by incorporating its most significant ways of thinking into its own structure.


“The mind map is the external mirror of your own radiant or natural thinking, which provides the universal key to unlock the dynamic potential of the brain”


Cool, huh? Imagine for a minute the power of being able to hold a mirror up to the creative cerebral potential of your team… imagine being able to maximize that potential? You could take on the world!

The proven power of mind maps in team productivity, engagement and visual involvement make it an essential element of your meetings and conferences.


What Is A Mind Map?


Mimicking the creative process, the mind map begins with a single focus, the origin of your spider diagram. Like a tree, its branches radiate from the main trunk as that idea grows and develops. Branches carry separate key ideas into their own sub-sections, until, hopefully, the creative potential is exhausted. It literally ‘maps out’ your ideas.


Unleash The Power


By capturing all sessions using a mind map, your team will not only feel involved and engaged in the thinking process, but the conversations will continue with fully visualised points of reference.

In this modern, technological age, software and apps are now the main engines of mind mapping. The power therefore extends to quick and easy sharing of idea maps, and even greater productivity. A survey by Chuck Frey, for example, found that users of mind mapping software experienced up to a 25% increase in productivity.

Mind mapping might just be THE most effective means of communicating ideas and brainstorming problems. Not only does it enhance visual involvement and increase productivity, it also provides a visual, stimulating record of all creative exchanges and collaborations within your organisation, keeping them fresh in mind and memory.

We think that’s a pretty powerful thing. Don’t you?