We tend to reserve this space for some good, wholesome thought leadership, however we also reserve the right to indulge ourselves from time to time in the odd bit of back slapping and fist bumping…!
As the photo suggests, we were one of the winners at Melcrum’s Annual SCM Awards last week, picking up the gong for Business Impact, specifically for the on-going Values Activation work that we have been doing with Ladbrokes.
The judges commented on its transformational impact and measurable results, but in particular they really “loved” the rap video!