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Does engagement work? You bet it does…

The rise of online and mobile gaming channels have changed betting forever. Traditional bookies were in danger of being left behind but Ladbrokes – who had been edged out of their number one position in the UK market – decided to fight back, using the passion, attitude and behaviours of their employees.

This recent article featured in IoIC’s “Inside Out Online” explains how INVOLVE helped Ladbrokes activate a new set of values and transform the culture in order to improve a number of KPI’s including operating profit, customer net promoter scores and the share price.

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