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Are brands delivering on their promise, both inside and out?

INVOLVE-Brand-Report-2015-Are-brands-delivering-on-their-promise-inside-and-out

A brand’s promise is about building relevant and valuable experiences for consumers – those that create a true impression of what a company stands for. In practice, it’s about delivering on what you say you’ll do, time and time again. When promises are broken it takes years to earn back trust.

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